Direct contact between tourists and elephants, including riding and bathing them, has now been labelled “unacceptable” by the UK’s largest travel association.
Abta announced it had updated its Animal Welfare Guidelines, which apply to all member tour operators and travel agents.
In addition to outlawing elephant interaction without a barrier between animals and tourists, the association also categorised feeding great apes, bears, crocodiles, alligators, orca and sloths as “unacceptable”, plus feeding, contact and walking with wild cats.
Abta’s original Global Welfare Guidance for Animals in Tourism was published in 2013, but a research report published by World Animal Protection in 2018 revealed that some of the language used was too vague and inconsistent to protect animals being used for entertainment purposes.
The association has since consulted with organisations including World Animal Protection, Humane Society International, Born Free Foundation, World Cetacean Alliance and Whale and Dolphin Conservation to help strengthen its guidelines for animals.

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One of the rescued elephants takes a bath in the morning at the Wildlife SOS Elephant Hospital in Mathura, Uttar Pradesh. Wildlife SOS is a conservation nonprofit organisation in India working for animal welfare, elephant conservation and care
EPA

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A specialised ambulance designed to rescue elephants
EPA

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Gajraj, who was rescued from an Indian royal family, walks inside the treatment area
EPA

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Elephants are rescued from heartbreaking conditions in circuses, from street begging and from highway accidents
EPA

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Gajraj arrives for his treatment
EPA

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An elephant with the chronic foot disease and generalised infection
EPA

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A worker hoses one of the rescued elephants
EPA

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A volunteer feeds an elephant in the morning
EPA

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One of the rescued elephants takes a bath
EPA

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Tethering chains, iron hobbles and hooks, which were used to control captive elephants, on display
EPA

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Gajraj takes a mud bath
EPA

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Gajraj receives treatment at the hospital
EPA

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One of the elephants enjoys a meal of fruit and vegetables
EPA

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Senior veterinary officer Dr Yaduraj shows scans on the screen of a high-end X-ray device
EPA

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Volunteers scrub down an elephant as it takes a bath
EPA

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Rescued elephants at the hospital
EPA

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According to a World Animal Protection data, there are more than 3,000 elephants still in captivity in India, used for the tourism and leisure industry, and many of them are in need of proper care and attention
EPA

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One of the elephants receives medical treatment
EPA

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A rescued elephant has a snack
EPA

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A senior veterinary officer treats an elephant with chronic foot disease and generalised infection
EPA

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One of the rescued elephants takes a bath in the morning at the Wildlife SOS Elephant Hospital in Mathura, Uttar Pradesh. Wildlife SOS is a conservation nonprofit organisation in India working for animal welfare, elephant conservation and care
EPA

2/20
A specialised ambulance designed to rescue elephants
EPA

3/20
Gajraj, who was rescued from an Indian royal family, walks inside the treatment area
EPA

4/20
Elephants are rescued from heartbreaking conditions in circuses, from street begging and from highway accidents
EPA

5/20
Gajraj arrives for his treatment
EPA

6/20
An elephant with the chronic foot disease and generalised infection
EPA

7/20
A worker hoses one of the rescued elephants
EPA

8/20
A volunteer feeds an elephant in the morning
EPA

9/20
One of the rescued elephants takes a bath
EPA

10/20
Tethering chains, iron hobbles and hooks, which were used to control captive elephants, on display
EPA

11/20
Gajraj takes a mud bath
EPA

12/20
Gajraj receives treatment at the hospital
EPA

13/20
One of the elephants enjoys a meal of fruit and vegetables
EPA

14/20
Senior veterinary officer Dr Yaduraj shows scans on the screen of a high-end X-ray device
EPA

15/20
Volunteers scrub down an elephant as it takes a bath
EPA

16/20
Rescued elephants at the hospital
EPA

17/20
According to a World Animal Protection data, there are more than 3,000 elephants still in captivity in India, used for the tourism and leisure industry, and many of them are in need of proper care and attention
EPA

18/20
One of the elephants receives medical treatment
EPA

19/20
A rescued elephant has a snack
EPA

20/20
A senior veterinary officer treats an elephant with chronic foot disease and generalised infection
EPA
However, although updated, the guidelines are still voluntary for member organisations.
“The clear advice that it is unacceptable to use elephants for shows, rides, bathing or any other form of tourist contact without a barrier is a real breakthrough,” said Julie Middelkoop, global campaigns lead at World Animal Protection.
“We are equally thrilled to see that other harmful tourist experiences such as selfies with sloths in the Amazon, feeding orang-utans or giraffes and walking with lions in southern Africa have the same listing.”
Clare Jenkinson, Abta’s senior destinations and sustainability manager, added: “Abta Members have led the way on animal welfare by implementing Abta’s guidelines for a number of years, and others in the industry from around the world use Abta’s guidelines as the basis for their animal welfare policies.
“Naturally, with the emergence of new evidence, thinking evolves on what constitutes a basic requirement or an unacceptable practice. Thanks to the valued input from many expert stakeholders, the revised guidelines will mean that travel companies can implement animal welfare approaches that reflect the latest evidence, working in partnership with suppliers to raise standards.”
It follows an increased awareness of the damaging impact the tourism industry can have on animal welfare.
In October 2019, TripAdvisor announced it would stop selling tickets to attractions that use captive whales or dolphins.
Along with its subsidiary Viator, the reviews site said it was also severing all commercial ties with these attractions, ceasing to generate any revenue from them.
The changes were rolled out over the subsequent few months, with the policy expected to be in full force by the end of this year. It does not, however, apply to sea life sanctuaries that care for cetaceans already in captivity.
It follows TripAdvisor’s decision to stop selling tickets to experiences where travellers come into physical contact with captive wild animals, such as elephant rides and tiger petting, as well as animal shows and performances.
